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"Some even want their children to experience tough environments," Zhang adds.Ĭhildren under 12 accounted for 44 percent of the study tour travelers, while those in middle school made up 35 percent.Ī desire to give their children a head start is among the reasons behind the study tour craze, says Zhang. "Parents choose study tours in the hope of toughening their children," says Zhang Jie, an official with Ctrip's study tour business. Meanwhile, the domestic market witnessed twice the growth seen in the overseas market, with per capita spending at 4,000 yuan.ĭestinations offering deserts, prairies, culture, nature, science, sports and art are among the most sought after. Oxford and Cambridge topped the list of popular UK sites. The big cluster of famous universities made the US the first choice for the Chinese, and the pound depreciation helped the UK become a black horse in the summer study tour market, with the number of visitors doubling. The United States, the United Kingdom, Australia, Singapore and Canada are the top outbound study tour destinations.
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International programs are the most popular, attracting 40 percent of those who booked study tours abroad, while themed camping, international competitions and charity events were also on the radar for Chinese families, according to the travel agency. Overseas study tour bookings through Ctrip alone grew 70 percent year-on-year, with per capita spending at 26,000 yuan. Their spending is expected to reach 20 billion yuan ($3.06 billion). Roughly 800,000 Chinese went on a study tour abroad during the summer vacation, China's biggest online travel agency Ctrip reports. Well-off Chinese families are increasingly willing to send their children out on study tours.